Sue Katz and Lisa Thurman always believed a little concealer could go a long way. Challenged to find a concealer that provided complete coverage without looking dry and cakey, they set out to make their own. Leaning on Sue’s time as a makeup artist and their combined entrepreneurial spirit they created their first product, the game-changing AMAZINGCONCEALER®.
Known for its unbeatable and undetectable coverage that could outlast even the longest days on set, AMAZINGCONCEALER® rapidly achieved cult status among pro makeup artists and their celeb clients. To this day, AMAZINGCONCEALER® remains the go-to concealer across film and television and a staple in any pro makeup artist’s tool kit. From the Pros and Hollywood’s A-List to Social Influencers and everyday makeup lovers, our cult-favorite products are the trusted secret weapon in everyone’s makeup bag.
From day one, we have focused on creating multi-tasking products that do what they say and above all, work as hard as you do, day in and day out. We formulate each and every one of our award-winning concealers, primers and foundations with only the highest quality and most innovative skin-nourishing ingredients, so your skin not only looks but feels Amazing.